In an effort to lay the groundwork for long-term success, many senior executives – perhaps you’re one of them – seek new and innovative ways to understand how their organization creates value and what its potential is. How can you build a company that becomes a magnet for talent, revenue and capital? And, then, how can you create a culture that works to realize that potential and a brand that reinforces it?

Making this happen starts by looking beyond conventional factors such as your business model, structure and operations. The essential challenge is to clarify the unique contribution your company as a whole is capable of making.

Make your organization’s identity a framework for management.

Brand strategy

Building a strong brand in today’s volatile, uncertain, complex and often ambiguous environment, starts by clarifying the identity of the enterprise as a stabilizing force in the midst of relentless change. We bring to this challenge more than 30 years of experience, creating brand strategies for many of the world’s leading organizations in diverse industries and around the globe.

Our strategies respond not just to tough external realities, but to major events that often spark confusion about the future. Such events include mergers and acquisitions, large-scale restructurings, perceived loss of brand relevance, declining market share, and chronic employee turnover.

On the strength of the company’s identity, strategy development addresses the two main requirements of effective branding: Brand content – clarifying the company’s value-creating potential, and Brand structure – creating a comprehensive model for how the company should present itself to the world to maximize perceptions of value.

Implementation Planning

Working with senior functional and business leaders, we create a framework for how to implement brand strategy so it becomes integrated into the fabric of the organization. Specifically, we address external and internal communications, marketing and sales, culture and human resources, and operations.

Our objective is to help put into place the infrastructure needed to ensure that the brand becomes a magnet for talent, revenue and capital, driving value creation, companywide.