The Catholic Church and its propensity for hiding sex crimes under its robes

BP and its failure to deal with the Deep Horizon explosion before the fact (and after it, for a time)

Penn State and its protection of its football program over the protection of young children

The BBC for the sexual misconduct of 81 staff — half of which still work for the broadcaster (so much for the “integrity of the source”)

The US for the Great Recession, which put us all at grave risk, leading to the destruction of wealth as well as human dignity, due to the loss of millions of jobs

You can tell a crisis from a run-of-the-mill problem, or even scandal, because, figuratively speaking, a crisis cuts into the flesh and bone of a company or person. Invariably, it makes us look into the abyss – into ourselves – to see whether we still are who we thought we were.

From where I sit, the greatest danger lurking inside a crisis is not recognizing it for what it is, which leads to a kind of crisis inside the crisis, or simply, the crisis crisis.

The crisis crisis happens when you claw your way through it by hook or by crook. You survive it, but you don’t change. And then, what? You’re doomed to repeat it. A crisis ignored, skirted, or denied is cancerous. It may recede for a time but it will be back, stronger, and more virulent than ever. That is the inevitable result of a crisis crisis.

Don’t let this happen to you. What I mean by “this” isn’t necessarily having a crisis. Sometimes, it’s inevitable, especially for people. What I am referring to is not allowing a crisis crisis to occur, whether it is in relation to your company or yourself. If a crisis hits, see it for the seminal event it is. Make the most of it, even as you work to overcome it. See it as an opportunity to learn, to change, to grow. 

The post The crisis crisis appeared first on Larry Ackerman.

How often have you heard well-intended executives and other high-ranking leaders (priests, coaches) say these words — their goal: to ‘protect’ their institutions from embarrassing publicity, which might muck up their brands.

Talk about misguided measures. At the core of every successful brand is integrity — it’s the only thing that generates trust in whoever your customers happen to be (consumers, investors, college football players, alumni, parishioners). Mess with integrity and you mess with the value of your brand, whether it’s your company’s or your own.

My nominees for most egregious brand follies winners in recent memory are: Penn State, Toyota, BP, Olympus and the Catholic church. Who comes to mind for you?

No doubt, there are more, lurking in the shadows of decency, waiting to shoot themselves in the foot and blow millions in dollars and good will, not to mention trust.

Here, in brief, is how not to become a brand follies nominee: 1) Next time you’re faced with a tough call that might cost the company money in support of its values, write the check, 2) Be real. Share a story or two about when the organization didn’t get it right, but went on to fix the problem, and 3) Take stock of all issues that could potentially rock your corporate boat and figure out how to address them, directly, now.

And your nominees for the next round of brand follies are…?

The post How to avoid the brand follies appeared first on Larry Ackerman.